Success Case | Piscinas Rumafi
The best business learnings often do not come from your own sector.
They come from industries where operational demands, customer experience, and team coordination allow no room for error.
That is the case with hospitality.
Hotels, resorts, and large service operations have spent decades perfecting something that any company needs today:
- connected processes
- 360º customer view
- speed of response
- cross-functional coordination
- operational standards
- culture oriented towards human experience
When that know-how is intelligently transferred to other sectors, powerful things happen.
Piscinas Rumafi is a great example:www.piscinasrumafi.es
The challenge: a large traditional company facing a new stage
With over 30 years of experience, Rumafi had built a solid reputation in the design, construction, rehabilitation, and maintenance of swimming pools.
Real business. Established brand. Loyal customers.
But also the usual challenge of many growing companies:
- processes heavily reliant on key people
- disconnected tools
- scattered information
- improvable commercial tracking
- time-intensive administration
- little comprehensive customer traceability
- difficulty scaling in an orderly manner
With new strategic investors and growth ambition, the next step was clear:
professionalize the operation without losing closeness.
The differential vision: apply hospitality mindset to another sector
From Guruti, the approach was not just technological.
It was strategic and deeply human.
My experience leading operations, systems, and integrations in international hospitality environments provided a very clear logic:
Every business thrives on human experiences
It doesn't matter if you sell hotel nights, renovations, pools, or consulting.
There are always people who expect:
- trust
- speed
- clarity
- follow-up
- professionalism
- a sense of control
- excellent service
That turns any transformation into a projectpeople-centered.
What we transferred from hospitality to Rumafi
1. Complete Customer Journey
In hospitality, you don't manage an isolated reservation. You manage a complete experience.
That same principle was applied to Rumafi:
From the first lead to post-sale.
- first consultation
- sales visit
- quote
- acceptance
- execution
- billing
- follow-up
- future opportunities
Not isolated tasks.
Comprehensive relationship.
2. 360º Customer Profile
In hospitality, knowing the guest improves service and profitability.
The same model was implemented at Rumafi:
A unique view of the customer with:
- commercial history
- budgets
- documents
- contracted works
- invoices
- incidents
- communications
- new future needs
Result:
better service + better internal control + more recurring sales.
3. Interdepartmental Coordination
A hotel operates because reception, housekeeping, maintenance, revenue, and management work together.
Rumafi needed the same among:
- sales
- administration
- works
- technicians
- management
Technology should unite people, not separate them.
4. Operational Standards
In premium hospitality, consistency matters.
A culture of was implemented:
- clear processes
- follow-up
- traceability
- shared responsibility
- homogeneous customer experience
The chosen platform: single management core
Odoo allowed building an integrated base for:
- CRM
- sales
- budgets
- digital signature
- billing
- accounting
- reporting
- future operational expansion
But the tool was just the vehicle.
The real value was in the operational design.
Real impact achieved
End customer
- faster response
- more professional image
- greater trust
- better follow-up
Internal teams
- less operational chaos
- fewer duplicated tasks
- accessible information
- better coordination
Management
- financial visibility
- data-driven decision-making
- structure to grow
Corporate culture
- transition from a successful traditional company…
to a modern organization ready to scale
Transversality as a competitive advantage
Here appears a key idea:
Many consultants know one software.
Some know one sector.
Few knowhow to transfer excellence between different sectors.
That transversality is a huge advantage.
Because the best operational models have no sectoral boundaries.
A swimming pool can learn from a hotel.
A construction company can learn from an airport.
A small business can learn from a multinational.
And always with a common axis:
people at the center
The role of Guruti
This project combined:
- strategic vision
- operational sensitivity
- international experience
- transformation leadership
- business-technology translation
- people-centered approach
It was not just about implementing an ERP.
It was about elevating the way the entire organization works by redesigning processes and workflows.
Conclusion
Piscinas Rumafi demonstrates that a historic company can reinvent itself when it combines accumulated experience with new capabilities.
And it also demonstrates something more powerful:
real innovation happens when we connect different worlds.
Hospitality & Beyond.
What if your company could learn from the most advanced sectors?
At Guruti, we help organizations grow by applying cross-industry best practices, aligning strategy, systems, processes, leadership, and talent.
Transformation with a human vision ❤️Start writing here...