Who we are
Guruti Solutionsis a boutique consultancy specialized in strategy, operational transformation, and systems integration.
We help organizations simplify their operational complexity, connect their technological ecosystems, and turn data into decisions that drive growth. We work at the intersection of business, operations, and technology, supporting companies that want to scale with order, efficiency, and strategic vision.
Our approach combines strategic thinking, operational knowledge, and technological execution, transforming systems, processes, and teams into true growth platforms.
Our origin: ADN Hospitality
Hospitality is one of the most demanding industries in the world.
It operates24/7, coordinates multiple teams, and connects critical systems such asPMS, CRS, ERP, POS, distribution, or maintenance, all with a constant goal: to provide a seamless experience while the business operates with operational precision.
After more than three decades working in management, operations, and technology in international hotel environments, we understood something fundamental: when processes, systems, and people are aligned, the business scales naturally.
That learning defines the DNA of Guruti. What originates in hospitality is now applied to multiple sectors: services, retail, construction, tourism, or technology companies.
Hospitality & Beyond.
What we do
At Guruti, we help organizations to:
- Simplify operations: By organizing processes and eliminating operational friction.
- Connect systems: By integrating platforms like ERP, PMS, CRM, and SaaS solutions to create coherent digital ecosystems.
- Activate data: By transforming scattered information into strategic decision-making tools.
- Support change: Through project governance, training, and organizational adoption.
“We don’t just implement software. We design operational ecosystems ready to scale.”
How we work
Our model combines three dimensions:
Strategy: Definition of operational architecture, technology roadmap, and data governance.
Systems: Implementation and integration of ERP, PMS, CRM, and SaaS solutions.
Execution: Project management, PMO, onboarding, and knowledge transfer to the client team.
This approach allows us to move from strategy to operation, ensuring that each transformation generates real results.
Our approach
At Guruti, we believe that business transformation is not about adopting more technology, but about aligning business, systems, and people.
That’s why we work with a:
pragmatic approach: solutions that work in real operations
vendor-neutral: we choose the technology that best fits each business
collaborative: we work as an extension of the client's team
impact-oriented: each project must generate measurable improvements
Our vision
We believe that the future of organizations lies in integrated operational ecosystems, where processes, systems, and data work as a single business architecture.
Our purpose is to help companies build that architecture.
Simplifying complexity for smoother business scale
The leadership behind Guruti ...operational vision and technological excellence to drive real transformations.
Yuri HidalgoAlonso
Founder | CDTO-as-a-Service | Consultant - PMO
Digital Transformation · Hospitality Tech · Systems Integration
With international experience in hotel management, digital transformation, and coordination of complex projects, Alonso combines operational vision, project leadership, and systems architecture to help organizations evolve their operational models.
His work focuses on aligning business, technology, and teams to build more efficient, integrated, and growth-ready organizations.
Additionally, he participates as a teacher and mentor in training programs in hotel management, business management and transformation.
Orlando Hidalgo Alonso
Co-Founder, Senior IT Consultant | DevOps | IT Risk | Systems Automation
With a solid background in technology infrastructure, cybersecurity, and IT operations support, Orlando brings to Guruti a practical vision focused on the reliability of systems infrastructure and operational security.
His experience combines technical knowledge and understanding of the real needs of organizations, contributing to ensuring that technology operates stably, integrated, and aligned with business processes.
At Guruti, his contribution strengthens the technical and operational foundation necessary to support projects of systems integration and technological evolution, ensuring that each initiative translates into tangible improvements for organizations.
