DIGITAL TRANSFORMATION BOUTIQUE CONSULTANCY

We simplify operational complexity to scale businesses

We align strategy, technology, and people to drive sustainable growth

HOSPITALITY & BEYOND

Yuri Hidalgo Alonso | Guruti Solutions
BUSINESS TRANSFORMATION - ERP ECOSYSTEMS - HOSPITALITY TECH

Transform your Business

Were you looking for a strategic partner with expertise, vision, and impact?

En Guruti nos integramos como tu aliado estratégico para digitalizar, integrar y escalar tu negocio. Diseñamos y ejecutamos transformaciones pragmáticas en PMS/ERP/CRM/ITSM, Integraciones, Automatizaciones IA, y gobierno del dato, con un PMO que asegura adopción y resultados medibles.

What we solve

Flowing processes:we simplify and standardize to reduce time and errors.
Conversing systems:we connect tools and eliminate information silos.
Data that decides:clear dashboards to improve margins and prioritize actions.
Teams that adopt:training, change management, and SOPs that remain.

Who we help:SMEs, freelancers, and scale-ups from various sectors (services, retail, construction, tourism, hospitality…), with acustomizedandvendor-neutral.

Transforming a business requires more than technology.It requires vision, leadership, and execution.

ADN Hospitality = 360º Vision

After more than a decade working across leadership, operations, technology, and systems integration in international hospitality environments, I have developed a business perspective built on three core pillars: service, operational excellence, and ecosystem coordination. complejos.

Hospitality is one of the most demanding industries in the world: it operates 24/7, integrates multiple systems (PMS, CRS, ERP, POS, maintenance, distribution), coordinates diverse teams, and pursues a single constant goal: delivering an exceptional guest experience while the business runs with operational precision.

This professional DNA today translates into a strategic advantage for any sector. The ability toalign people, processes, technology, and data in complex environmentsis exactly what organizations today need to transform, grow, and operate with greater intelligence.

That’s why, although many of my projects originate in hospitality,the value I bring transcends the sector:transforming operational complexity intostrategic clarity and systems that really work.

Our services

Specialization in hospitality and businesses that operate in complex environments, aligning strategy, processes, technology, data, and talent in ERP, PMS, and digital platform ecosystems:

Strategy & Digital Transformation
Hospitality & Hotel Tech Ecosystems
ERP, Automation & AI Solutions
Business Training & Digital Workplace

More information

Guruti Project Methodology

Customized solutions for each client by merging digital creativity and data management to achieve exceptional results.

1 Functional Analysis

We identify the functional needs of the business through requirements gathering and data analysis in order to prepare a solution proposal for each need, tailored to the operational philosophy of the business.

2 Design and Implementation

We define, parameterize, and implement the viable solution. During the process, we also schedule periodic meetings to follow up on the implementation status and keep the client informed.

3 Onboarding

We prepare and provide personalized training to your entire team on how to use the new solution. We adapt to your schedules and the specific needs of your team so they can learn effectively and comfortably.

4 Optimization and Scaling

After the project delivery, we outline a strategic roadmap to stabilize the implementation and define scaling scenarios according to priorities, resources, and business strategy while minimizing operational friction.